About Us
Candid Lab is a small, family-owned brand from South Korea, built on the principles of honesty, simplicity, and authenticity. Just as the name Candid implies, we believe in being transparent and true to who we are. We don’t make promises we can’t keep, but we are committed to creating products that are effective, straightforward, and aligned with our values.
"Better a little with righteousness than much gain with injustice."
Proverbs 16:8
Our Story
Candid Lab was created by a passionate couple—one a chemistry expert and the other a designer. The two shared a dream: to build something meaningful together while keeping their family at the heart of everything. The question they asked themselves was, "How can we do what we love and still be together?"
While one worked in a chemical research lab and the other in a design company, they realized that their time together was limited. So, they envisioned a way to work together as a family: the mom, with her chemistry background, developed skincare products, and the dad, with his design expertise, brought the products to life through branding and marketing.
We believe that strong families build strong communities, and that's the foundation of Candid Lab.